Author: MJ Phillips

Posted on by

Casa Grande Community | HOHP: Pinal County Veteran Center

Casa Grande Community | HOHP: Pinal County Veteran Center

HOHP: Pinal County Veteran Center began a small group in 2011 that consisted of Veterans and community organizations that recognized the need to work on building a network of support for Veterans and Military Families in Pinal County.

In 2019, Horizon Behavioral Health donated a building to HOHP to bring the dream alive of having a Veterans transition center that would help the homeless Veterans and those who are in various transitional periods of their lives.

The Center is run primarily through donations and grants specific to this type of facility.

It was great that we have two Veterans on the Stotz team who were able to help present the check. Devin Otterbine and Jaime Garcia. Also pictured: Laryssa Chase, EZ Felix, and Omar Porras. The donation will go a long way to help with needed repairs to their transition facility.

Learn More about HOHP
Posted on by

Casa Grande Community | Eloy Elementary School District

Casa Grande Community | Eloy Elementary School District

Today, Stotz Casa Grande had the pleasure of presenting Eloy Elementary School District with a check from our community pool funds. 

Ruby James, Superintendent of EESD stated the money will go towards several programs they have for their students.  The school also has an in-house food bank and steady supply of clothes for those in need that not only help the students but the community at large.   
 
Ms. James and her board of educators could not say enough kind words of appreciation about Stotz Equipment and the donation made to their school.
Learn More about EESD
Posted on by

Monthly Reports | June 2022

Monthly Digital Advertising Results | June 2022

Lean Media

Here are the Lean Media Digital Ad results for 06/1-30/2022.

Here are the Google Business reports for 06/01-30/2022

Overall Rating: Overall rating of this listing as of the date the report was generated

Total Searches: Number of times customers found this listing by searching on Google Search or Maps

Direct Searches: Number of times customers found this listing by searching for the business name or address on Google Search or Maps

Discovery Searches: Number of times customers found this listing by searching for the category, product or service on Google Search or Maps

Total Views: Number of times this listing has been viewed on Google Search or Maps

Search Views: Number of times this listing has been viewed on Google Search

Map Views: Number of times this listing has been viewed on Google Maps

Total Actions: Number of times customers have taken action on this listing on Google Search or Maps

Website Actions: Number of times customers have visited the website from this listing

Directions Actions: Number of times customers have requested directions from this listing

Phone Call Actions: Number of times customers have called the business from this listing

Google Ads

Here is an overview of our company-wide Google Ad campaigns for 06/1-30/2022:

Here is a breakdown of the Google Ad campaign results by store for 06/1-30/2022: 

Social Media

Here is an overview of our company-wide Facebook Ad campaigns for 06/1-30/2022:

Website Analytics

Here is an overview of our website analytics for 06/01-30/2022 compared to that of 06/01-30/2021:

Here is an overview of the acquisition channels for web traffic in 06/2022 compared to 06/2021:

Here is an overview of the most active pages on the website in 06/2022

Posted on by

Bluffdale Community | Day Ranch Park All-Abilities Section

Bluffdale Community | Day Ranch Park All-Abilities Section

When Stotz Equipment learned about the All-Abilities section in the Day Ranch Park, they wanted to help.

On April 28, three representatives from Stotz Equipment brought a donation for the park to City Hall. Mayor Hall, along with other City staff, accepted the $10,000 check. Thank you Stotz Equipment! The City of Bluffdale is humbled by your generosity and excited to partner with you to bring these amenities to Bluffdale

The City Council voted to award construction of the Day Ranch Park in the meeting on May 25. That means construction can begin. Watch our social media accounts for information about when we will break ground for construction. Playground equipment for the All-Abillities section has been ordered.

Read More in the City of Bluffdale Newsletter
Posted on by

Monthly Reports | May 2022

Monthly Digital Advertising Results | May 2022

Lean Media

Here are the Lean Media Digital Ad results for 05/1-31/2022.

Here are the Google Business reports for 05/01-31/2022

Overall Rating: Overall rating of this listing as of the date the report was generated

Total Searches: Number of times customers found this listing by searching on Google Search or Maps

Direct Searches: Number of times customers found this listing by searching for the business name or address on Google Search or Maps

Discovery Searches: Number of times customers found this listing by searching for the category, product or service on Google Search or Maps

Total Views: Number of times this listing has been viewed on Google Search or Maps

Search Views: Number of times this listing has been viewed on Google Search

Map Views: Number of times this listing has been viewed on Google Maps

Total Actions: Number of times customers have taken action on this listing on Google Search or Maps

Website Actions: Number of times customers have visited the website from this listing

Directions Actions: Number of times customers have requested directions from this listing

Phone Call Actions: Number of times customers have called the business from this listing

Google Ads

Here is an overview of our company-wide Google Ad campaigns for 05/1-31/2022:

Here is a breakdown of the Google Ad campaign results by store for 05/1-31/2022: 

Social Media

Here is an overview of our company-wide Facebook Ad campaigns for 05/1-31/2022:

Website Analytics

Here is an overview of our website analytics for 05/01-31/2022 compared to that of 05/01-31/2021:

Here is an overview of the acquisition channels for web traffic in 05/2022 compared to 05/2021:

Here is an overview of the most active pages on the website in 05/2022

Posted on by

Avondale Community | DeeCilla Comfort Center

Avondale Community | DeeCilla Comfort Center

STOTZ EQUIPMENT
Attention: Kenny Mayer
11111 W McDowell Rd
Avondale, AZ 85392
30 April 2022

Dear Kenny,

On behalf of DeeCilla Comfort Center, please accept my most sincere appreciation for your overwhelming generosity. You and your team have been such a blessing to us as we work to change the lives of women and children transitioning from homelessness and abuse to independence and freedom.

Words cannot truly express our level of gratitude for supplying the playset and covering irrigation cost to create a fun and safe environment for the children, in our program, to enjoy. The children were so excited, as they watched the volunteers arrive and begin building the set. Though I personally expressed my thanks to Randy, Jodi, and Dylan I wanted to let you know how impressed I was with them. I could not believe how this family stayed and worked for twelve hours putting the playset together. Not to mention, they were the most patient and kind-hearted individuals as they took time to interact with the children who were present. They shared tools, teaching the children how to safely help which was a major boost for their confidence and self-esteem. The entire day was like Christmas for the children. They went to bed that evening with great anticipation of getting up early and going out to try out the set the next day. And that they did! They have been outside every single day.

It has not taken long before the imaginations have taken over! I went to conduct a visit, peeked outside, and noticed the boys had carried a folding chair to the top of the fort, parked it in front of the wheel and from what I learned have been playing, “king of the hill.” It is absolutely hilarious and such a joy to see. Thank you for helping the children have a space to “be children.” At such an early age they have already experienced so much, it is great to see them “just be kids” and have fun.

Sometimes, we reach out to help others thinking we can help just a little never realizing the i11pact we are really making in the lives of others. You have made a tremendous difference in the lives of our residents. Without your help, we would not have been able to provide this for our families.

Thank you again for being a vital part of our community and helping us to create change where change is needed.

Sincerely,

Shawanda R. Randolph, MBA, MAT | Founder & President

About DeeCilla Comfort Center
Posted on by

Monthly Reports | April 2022

Monthly Digital Advertising Results | April 2022

Lean Media

Here are the Lean Media Digital Ad results for 04/1-30/2022.

Here are the Google Business reports for 04/01-30/2022

Overall Rating: Overall rating of this listing as of the date the report was generated

Total Searches: Number of times customers found this listing by searching on Google Search or Maps

Direct Searches: Number of times customers found this listing by searching for the business name or address on Google Search or Maps

Discovery Searches: Number of times customers found this listing by searching for the category, product or service on Google Search or Maps

Total Views: Number of times this listing has been viewed on Google Search or Maps

Search Views: Number of times this listing has been viewed on Google Search

Map Views: Number of times this listing has been viewed on Google Maps

Total Actions: Number of times customers have taken action on this listing on Google Search or Maps

Website Actions: Number of times customers have visited the website from this listing

Directions Actions: Number of times customers have requested directions from this listing

Phone Call Actions: Number of times customers have called the business from this listing

Google Ads

Here is an overview of our company-wide Google Ad campaigns for 04/1-30/2021:

Here is a breakdown of the Google Ad campaign results by store for 04/1-30/2021: 

Social Media

Here is an overview of our company-wide Facebook Ad campaigns for 04/1-30/2021:

Website Analytics

Here is an overview of our website analytics for 04/01-30/2022 compared to that of 04/01-30/2021:

Here is an overview of the acquisition channels for web traffic in 04/2022 compared to 04/2021:

Here is an overview of the most active pages on the website in 04/2022

Posted on by

Web Traffic & Updates Report | Q1 2022

Web Traffic & Web Updates Report | Q1 2022

Web Traffic & Analytics

1. Overall Traffic

2022’s Q1 overall web traffic is consistent with that of 2021 Q1. As the graph demonstrates, there was a small increase in the overall number of website users, and of new users. Despite the increases being small, 1.42% and 2.02% respectively, any increase in these overall categories is a good thing.

The decreases in the sub-categories of sessions, page views, duration, etc. are all consistent with an overall increase in number of people using the website. They show opportunities for optimization but are not unexpected. The page views, session duration, and bounce rate, however, all show decreases larger than we would like to see. This would be cause for concern, if nothing on our website had changed since Q1 of 2021.

The diversification of site content and increased use of campaign-specific landing pages, as well as tailored news posts, account for these drops. The opportunity for improvement is to now hone these pages into stable touchpoint for site users.

The second week of January through the third week of February in particular, had an almost identical user pattern.

2. User Demographics
User demographics for 2022 Q1 showed some changes to that of 2021 Q1. The changes are helpful and show that the site is reaching a wider audience. There was an increase of ~5% to the number of female site users, with a final breakdown of 33.7% female and 66.3% male. Overall the site users got more middle-aged. There was significant increase in the number of site users between the ages of 35 and 54. While there was a decrease in the number of users aged 55 and older. Younger users of 18 to 34 stayed very close.

3. User location

The location of website users in 2022 Q1 was consistent with that of 2021 Q1. This is a good thing as it shows that the vast majority the site content is reaching customers and potential customers.

In 2022 Q1, the largest number of site users were located in Arizona, with second largest in California, and the third largest in Utah. Last year’s first quarter showed the largest number of users in Utah, the second in Arizona, and the third in California. However, this change is a result of an overall increase of 25.62% in the number of users based in Arizona, and 33.5% in California. This is a really excellent improvement in user location metrics, meaning a lot more customers and potential customers in AZ and CA are using the website.

4. User Behavior/Content Flow

The website user behavior of 2022 Q1 visualizes many of the changes in content and strategy since 2021 Q1. Out of 100K sessions, 26K users first arrived on the site at the CCE landing page. This is a 17% increase over 2021. From there, 14% more users navigated to the used-equipment category and 35% more users navigate to the new-equipment category. Both are excellent behavior improvements, especially when noting that 10% less users navigated back to the home page, or away from the site.

There was also a 500% increase in the number of users who arrived at the site through the CUTs page. This is a result of a re-development of the CUTs page and using it for several campaign targets. From the CUTs page, users then navigated to each of the CUT sub-categories (1-4 series) by a factor of 92% increase. There was another 500% increase in the number of users who arrived at the CUTs page and then navigated to used equipment page.

All of these changes can be seen in the phenomenal efforts of the sales teams, who have far surpassed CCE sales goals, dramatically reduced the used inventory assets, and sold as many CUTs as they could get their hands on.

Finally, though there has been a minor decrease in the number of users arriving to the site through the locations page, more of those users navigated directly to the parts page. This is consistent with the expected increased demand in parts, that the parts department has been stocking ahead for, for some time.

5. User Acquisition

The user acquisition in 2022 Q1 shows some variation to that of 2021 Q1. The changes are due to strategy change, mostly in response to inventory challenges. The most notable changes are that of the nearly 20% increase in social-media-acquired web traffic and a proportional decrease in that of paid and display ads. Organic web traffic dropped by about 5%, consistent with the increase in social media traffic.

Website Updates & Improvements

For several months, the Marketing team has been working on significant content organization and display changes in the new equipment sections of the website. Many of the changes have already been put in place: increased product descriptions, multi-media content from John Deere, and more intuitive behavior paths for users. Most notably, in the CUTs category and sub-pages resulting in the behavior increases shown in the previous analytics section.

The final changes will be implemented shortly, culminating in a visual interface update to the new equipment navigation, which can be seen in the used equipment navigation. The used equipment category received a similar treatment in 2020-2021:

Marketing Center Updates & Improvements

The Marketing Center now features an announcement banner section on the homepage, highlighting new items for order, resources, and information archives:

As a reminder, the Custom Orders section of the marketing center highlights individual projects the marketing team has recently completed. If you are ever wondering, “Can the marketing team help make this?” Check the Custom Orders section for a similar project, or for marketing inspiration.

Finally, there are currently several Stotz Equipment 75th Anniversary items in stock and ready to order on the marketing center. More will be added soon!

Please contact the marketing team anytime with special requests for additional 75th anniversary items, or other promo items.

Posted on by

Stanfield Community | Stanfield Elementary

Stanfield Community | Stanfield Elementary - March, 2022

Ron Converse, Principal Jennifer Murrieta, Karen Harrington

Stotz Equipment Stanfield had the pleasure of meeting Principal Jennifer Murrieta of Stanfield Elementary to deliver a check for $5,976.24

The school will be using the funds to build rocking horses on the kindergarten playground and a sand volleyball court for the middle grades.

Stotz Equipment Stanfield is happy to be able to help our community and we are excited to see what the future hold this next school year!

About Stanfield Elementary
Posted on by

Monthly Reports | October 2021

Monthly Digital Advertising Results | October 2021

Lean Media
Here are the Lean Media Digital Ad results for 10/1-31/2021.

As a reminder, Lean Media is the third party company we are using to target farm owners & operators using verified farm data to deliver online ads directly to the individuals and households we care about most. Their goal is to help us reach a larger audience with precision, control, and frequency across platforms and devices.  

This last month, our overall Click-through-rate (CTR) was 0.163%, which is great. For reference, the industry average CTR is about 0.08%. Our impressions were also higher than expected, well exceeding the guaranteed impression amount.. We are excited about these ad campaign results and will continue to refine our ads and audiences in an effort to continue to make them as effective as possible. 

Google My Business 

Here are the Google My Business search results for 10/1-31/2021.  

Overall Rating: Overall rating of this listing as of the date the report was generated

Total Searches: Number of times customers found this listing by searching on Google Search or Maps

Direct Searches: Number of times customers found this listing by searching for the business name or address on Google Search or Maps

Discovery Searches: Number of times customers found this listing by searching for the category, product or service on Google Search or Maps

Total Views: Number of times this listing has been viewed on Google Search or Maps

Search Views: Number of times this listing has been viewed on Google Search

Map Views: Number of times this listing has been viewed on Google Maps

Total Actions: Number of times customers have taken action on this listing on Google Search or Maps

Website Actions: Number of times customers have visited the website from this listing

Directions Actions: Number of times customers have requested directions from this listing

Phone Call Actions: Number of times customers have called the business from this listing

 

Google Ads

Here is an overview of our company-wide Google Ad campaigns for 10/1-31/2021: 

Here is a breakdown of the Google Ad campaign results by store for 10/1-31/2021: 

Social Media

Here is a breakdown of the Facebook Ad campaign results by store for 9/1-30/2021: