Monthly Digital Advertising Results | July 2024
For more in-depth data, custom reports, or specific metrics, please contact [email protected]
Note: The Marketing and Data Teams are currently developing a Digital Advertising Power BI dashboard to enhance monthly reporting and increase leverage.
Google Business
Average Performance of Google Business Metrics - Per Store
Google Business Profile reporting metrics primarily track how customers interact with your business listing on Google, for each Stotz Equipment location. These metrics help you understand customer behavior and optimize your business’s visibility on Google.
Number of times the Call
link was clicked
Number of times the Directions
link was clicked
Number of times the Website
link was clicked
on reviews
Average Number of Google Searches - Per Store
Average number of Google Maps searches - Per Store
Searches for locations in Google Maps. Mobile results include searches both in the Google Maps App and under the “Maps” tab in a mobile web browser.
Google Ads
Average Search Ad Performance - Per Store
A Google Search ad targets users on search result pages, targeting based on user behavior.
Google Search ads target users based on specific search queries and browsing behaviors, offering tailored messaging that aligns with user intent. This precise targeting tends to yield higher cost per click, quality impressions, and conversions, as ads are more relevant to users actively interested in John Deere, agriculture, tractors, golf equipment, construction, etc.
clicked by users
An action by a user after clicking an ad, such filling out a form.
Note: Conversion actions can be defined individually per ad.
Before Co-Op
After Co-Op
Average PMax Ad Performance - Per Store
A Google PMax ad, or Performance Max campaign, is a type of advertising that automatically optimizes ad placement across all Google platforms, including Search, Display, YouTube, and more, based on specific performance goals.
Google PMax ads automate ad placements across all Google platforms (including Search, Display, YouTube, Gmail, and more) based on performance goals but without the granular control over context and placement. While PMax campaigns to optimize outcomes with a lower cost-per-click, they might not match the intent-driven engagement of ads.
clicked by users
An action by a user after clicking an ad, such filling out a form.
Before Co-Op
After Co-Op
Average Google Ad Conversions - Per Store
These metrics show the number of Google Ads served to users based on proximity to their local Stotz Equipment and the actions taken by users as a direct result of the ad. These are the average results of local ads across all Google platforms, per store.
The number of times a location-based ad was shown
Number of times people visited a store in-person after clicking a local ad
Number of times people clicked the Call button during or after clicking a local ad
Number of times people clicked Get directions after clicking a local ad
Number of times people were taken to a store’s location page on stotzequipment.com after clicking a local ad
Facebook ads target users based on their profile information, preferences, and online activity, displaying tailored advertisements across all of Meta’s network which includes Facebook, Instagram, Messenger, and the Audience Network, to meet specific marketing objectives.
Meta targets users for Facebook Ads by analyzing extensive data on user activities and preferences across its platforms. This includes demographic information, user interactions, and behaviors such as likes, shares, and comments. Ads are then personalized and shown to users based on their past online activities, interests, and the likelihood of engaging with specific content, ensuring that advertisers can reach highly specific audiences likely to be interested in their products or services.
Average CUT Ad Performance - Per Store
Before Co-Op
After Co-Op
Average CCE Ad Performance - Per Store
Before Co-Op
After Co-Op
Average Mid Ag & Hay Ad Performance - Per Store
Before Co-Op
After Co-Op
Lean Media
Third-Party Hay & Forage Ads
Number of times an ad is displayed to potential viewers on various platforms within Lean Media’s network
Number of times users actually click on an ad, indicating engagement or interest
Measures the percentage of impressions that resulted in a click, providing insight into the ad’s effectiveness
Number of actions taken by users after clicking the ad, such as making a purchase or signing up, which aligns with the campaign’s goals
Third-Party Livestock Ads
Number of times an ad is displayed to potential viewers on various platforms within Lean Media’s network
Number of times users actually click on an ad, indicating engagement or interest
Measures the percentage of impressions that resulted in a click, providing insight into the ad’s effectiveness
Number of actions taken by users after clicking the ad, such as making a purchase or signing up, which aligns with the campaign’s goals
Search Retargeting
Search Retargeting involves targeting users who have previously searched for keywords or phrases related to your products or services, even if they have not visited your website.
Number of times an ad is displayed to potential viewers on various platforms within Lean Media’s network
Number of times users actually click on an ad, indicating engagement or interest
Measures the percentage of impressions that resulted in a click, providing insight into the ad’s effectiveness
Number of actions taken by users after clicking the ad, such as making a purchase or signing up, which aligns with the campaign’s goals
Site Retargeting
Number of times an ad is displayed to potential viewers on various platforms within Lean Media’s network
Number of times users actually click on an ad, indicating engagement or interest
Measures the percentage of impressions that resulted in a click, providing insight into the ad’s effectiveness
Number of actions taken by users after clicking the ad, such as making a purchase or signing up, which aligns with the campaign’s goals
Google Analytics
Web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior, engagement, and conversion metrics.
Each visitor is tracked through a unique identifier, allowing the system to distinguish between new and returning visitors
Total duration that a visitor stays on your website
during a single session
User Acquisition
Top Pages
Theses are the pages that receive the most visits within a given time frame. This metric provides insights into which parts of the website are most engaging or popular, as well as a correlation to relative ad campaigns across all platforms.
Digital Sales Leads
stotzequipment.com
These metrics reflect the request-a-quote form submissions from our website.
John Deere Certified Digital Program (JDCDP)
John Deere | Shift Digital
The John Deere Certified Digital Program/Digital Health Check evaluates the follow up to digital sales leads, online customer experience, and other points of customer engagement for the Sales and Service departments at each store. Reports are published monthly in the JDCDP dashboard.
Average Response Percentage to Customer Inquiries - Per Store
John Deere’s Goal is 75%
Response to sales inquiries made over the phone. These scores are measured by test calls made by John Deere/Shift digital.
Response to service requests made over the phone. These scores are measured by test calls made by John Deere/Shift digital.
Response to service requests made through stotzequipment.com. These scores are measured by test submissions made by John Deere/Shift digital.
Average Response to Digital Sales Leads - Digital Sales (Corp) Dept.
John Deere’s Goal is that 75% of digital sales leads are followed up on, that email response times are less than 60min, and phone call/text response times are less than 30min.
Response to request-a-quote/sales leads on whole goods made through the website. John Deere goal is 75%.
Response time to digital sales leads made over the phone. John Deere goal is less than 60min.
Response time to digital sales leads made via email. John Deere goal is less than 30min.