Monthly Digital Advertising Results | October 2021

Lean Media
Here are the Lean Media Digital Ad results for 10/1-31/2021.

As a reminder, Lean Media is the third party company we are using to target farm owners & operators using verified farm data to deliver online ads directly to the individuals and households we care about most. Their goal is to help us reach a larger audience with precision, control, and frequency across platforms and devices.  

This last month, our overall Click-through-rate (CTR) was 0.163%, which is great. For reference, the industry average CTR is about 0.08%. Our impressions were also higher than expected, well exceeding the guaranteed impression amount.. We are excited about these ad campaign results and will continue to refine our ads and audiences in an effort to continue to make them as effective as possible. 

Google My Business 

Here are the Google My Business search results for 10/1-31/2021.  

Overall Rating: Overall rating of this listing as of the date the report was generated

Total Searches: Number of times customers found this listing by searching on Google Search or Maps

Direct Searches: Number of times customers found this listing by searching for the business name or address on Google Search or Maps

Discovery Searches: Number of times customers found this listing by searching for the category, product or service on Google Search or Maps

Total Views: Number of times this listing has been viewed on Google Search or Maps

Search Views: Number of times this listing has been viewed on Google Search

Map Views: Number of times this listing has been viewed on Google Maps

Total Actions: Number of times customers have taken action on this listing on Google Search or Maps

Website Actions: Number of times customers have visited the website from this listing

Directions Actions: Number of times customers have requested directions from this listing

Phone Call Actions: Number of times customers have called the business from this listing

 

Google Ads

Here is an overview of our company-wide Google Ad campaigns for 10/1-31/2021: 

Here is a breakdown of the Google Ad campaign results by store for 10/1-31/2021: 

Social Media

Here is a breakdown of the Facebook Ad campaign results by store for 9/1-30/2021: