Monthly Digital Advertising Results | October 2021
Lean Media
Here are the Lean Media Digital Ad results for 10/1-31/2021.
As a reminder, Lean Media is the third party company we are using to target farm owners & operators using verified farm data to deliver online ads directly to the individuals and households we care about most. Their goal is to help us reach a larger audience with precision, control, and frequency across platforms and devices.
This last month, our overall Click-through-rate (CTR) was 0.163%, which is great. For reference, the industry average CTR is about 0.08%. Our impressions were also higher than expected, well exceeding the guaranteed impression amount.. We are excited about these ad campaign results and will continue to refine our ads and audiences in an effort to continue to make them as effective as possible.
Google My Business
Here are the Google My Business search results for 10/1-31/2021.
Overall Rating: Overall rating of this listing as of the date the report was generated
Total Searches: Number of times customers found this listing by searching on Google Search or Maps
Direct Searches: Number of times customers found this listing by searching for the business name or address on Google Search or Maps
Discovery Searches: Number of times customers found this listing by searching for the category, product or service on Google Search or Maps
Total Views: Number of times this listing has been viewed on Google Search or Maps
Search Views: Number of times this listing has been viewed on Google Search
Map Views: Number of times this listing has been viewed on Google Maps
Total Actions: Number of times customers have taken action on this listing on Google Search or Maps
Website Actions: Number of times customers have visited the website from this listing
Directions Actions: Number of times customers have requested directions from this listing
Phone Call Actions: Number of times customers have called the business from this listing
Google Ads
Here is an overview of our company-wide Google Ad campaigns for 10/1-31/2021:
Here is a breakdown of the Google Ad campaign results by store for 10/1-31/2021:
Social Media
Here is a breakdown of the Facebook Ad campaign results by store for 9/1-30/2021:
