Web Traffic & Web Updates Report | Q3 2022
Web Traffic & Analytics
1. Overall Traffic
2022’s Q3 overall web traffic shows a good improvement over that of 2021 Q3. As the graph shows, there was an overall increase of 30.18% users and 31.57% new users. The number of overall sessions, that is the number of instances that a user visited the site, increased by 22.94%.
The decreases in the sub-categories of sessions per user, and page views, are all consistent with an overall increase in number of people using the website. They show opportunities for optimization but are not unexpected.
There are opportunities for improvement with respect to the pages/session, avg. session duration, and bounce rate metrics. The challenge presented by this data is to increase the readily available functions and actions for users on a given webpage. The goal is that users travel from where the entered the site, to follow-up tasks and information. For example, a user who arrives onto the store information page for their local Stotz Equipment will then follow the pathway of information to filling out a contact form, parts ordering form, or service scheduling form. Another example would be for a user who enters the site on a small tractor landing page but then continues on to requesting a quote or visiting the store information page for their local Stotz Equipment.
User demographics for 2022 Q3 showed some changes to that of 2021 Q3. There were small decreases in the number of site users aged 55-65, 25-34, and very small decrease in the 65+ age group. These decreases translated to small increases in the number of users aged 18-24, 45-54, and a large increase in users aged 35-44. There were also minor changes in gender demographics for a 3.1% increase in female users.
3. User location
The location of website users in 2022 Q3 was consistent with that of 2021 Q3. This is a good thing as it shows that the vast majority of the site content is reaching customers and potential customers.
In 2022 Q3, however, there were large increases in the total number of users in AZ and CA: 14,423 to 19,478 and 9,866 to 15,807 respectively. This is great news as it shows the growth experienced in the total number of users on the site, were users located in Stotz Equipment AOR.
4. User Acquisition
The user acquisition in 2022 Q3 show one significant change to that of 2021 Q3: An increase in Social Media-acquired traffic from 13.2% to 34.6%. This large jump account for the overall increase in the number of web users by ~30%.
Website Updates & Improvements
Over the last few months the Marketing Team has developed and launched new web content and pages. Two major highlights are the sustainability and community pages.
Additional web content projects currently in production:
- Updated and expanded careers page
- Additional new content and subpages for Stotz Precision
- Updated location information page template
Marketing Center Updates & Improvements
As a reminder, the Custom Orders section of the marketing center highlights individual projects the marketing team has recently completed. If you are ever wondering, “Can the marketing team help make this?” Check the Custom Orders section for a similar project, or for marketing inspiration.
As the number of items and offerings increased in the marketing center, the order navigation has expanded as well. There are more products and resources available now for order than ever before through the marketing center.
For suggested items, resources, processes, etc. please don’t hesitate to contact the Marketing team. The marketing center continues to be a diverse online tool for the growing company. The goal is to constantly improve upon it to make your life easier.
Finally, the Marketing Team is excited to share the launch of our Community page on the Marketing Center. The Community page serves as an aggregate for community involvement and donation stories from within the Stotz Community. It is also a place to record and report community funds and giving.
